The O bag (Fullspot) brand was established in Italy in 2009 by a vibrant and experienced group of extraordinarily innovative individuals who sought to create colorful and quirky desirable fashion products.
Our Italian designed fashion accessories are customizable, as additional parts can be bought to mix and match according to an outfit, preference, or mood of the day.
The brand aim is to give our customers greater freedom to express themselves and to accessorize in a distinctive and ever changing way.
The perfect marriage of form and function explains our cult following among those appreciative of practical and aesthetic design. There are O bag brand stores in over 55 countries and over 140 in Italy where O bag/Fullspot began. Our first product launch was the O clock watch; characterized by clean minimalist design with mix and match dials and straps in a wide range of designs and colors. In 2010, we launched an ever-growing collection of O bag handbags and shoulder bags. Numerous colors and mix and match handles and accessories allow customization to suit your style, outfit and taste. Today we have many different styles of bags including the original O bag 'classic', O bag mini, O city, O fifty, O pocket, O basket, O chic, O folder, and limited editions.